Search engine marketing, abbreviated as SEM by the acronym in English of Search Engine Marketing, is a form of marketing on the Internet that consists of promoting the websites by increasing their visibility in pages of results (SERPS) of one or several search engines.
SEM methods are considered:
- The Positioning in search engines (also known as SEO),
- Payment for search engine placement (usually Pay Per Click PPC)
- Contextual advertising, as long as there is a payment in between.
Publications on Search Engine Marketing (SEM).
I invite you to learn more about the Publications on Search Engine Marketing (SEM), with the following blog posts: